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曹和平(左起第三)榮獲聯商網主辦的“2016中國零售商業瑯琊榜年度風尚人物”稱號
SHANGZHOUDEWUCANHUI,OUYAJITUANDONGSHICHANGCAOHEPINGYIBIANNACANJINCAZUI,YIBIANSHUOZHU,SANSHIDUONIANCONGSHANGQISHISHIYUANYUDUIZUZHIDE“WUHUI”。JICICONGZHENGJIYUDANGQIAN,QUENANSHEQIYEBILULANLVKAIJIANGTUOTU。
WOMENXIANGXINQIZHONGBIRANYOUWUSHUDEJIANNANXIANZU,YEYOUXINGYUNDECHENGFENHECHENGGONGDEGUANGHUAN。KESHI,ZHEBIJINGSHIYIJIANLEBUQIDESHI。
他是2016中國零售商業瑯琊榜年度風尚人物,堪稱民族零售商業英雄,也有先生之風。
了不起的事
關于歐亞,業內人士多少都有些了解。歐亞集團的前身是當年百貨公司所屬商店的第三梯隊“長春四百”,1984年起步發展,1992年改制,逐步發展全員持股計劃。據《聯商網》記者了解,歐亞如今占據長春市工業品消費七八成份額。
1993NIANAGUSHANGSHI,1994NIANKAICHUOUYASHANGDOU,2000NIANHOUKAICHUHOULAIMIANJIGUO60WANPINGFANGMI、NIANXIAOSHOUGUOBAIYIYUANDEOUYAMAICHANG(XITONGNEIXIAOSHOUKOUJING,FEINIANBAOCAIWUKOUJING)。
QIZHONGOUYASHANGYELIANSUOYEWUSHIXIANLEJILINSHENGQUYUQUANFUGAI,BINGYANSHENZHINEIMENGGUZIZHIQU;OUYASHANGDOUCHENGWEIQUANGUOXIAOSHOUPAIMINGDIYIDEDANTIDIAN;OUYAMAICHANGCHENGWEIJIANZHUGUIMOSHIJIEDIYIDE“SHANGYECHENGSHI”。
ZAIOUYAJITUANDEFAZHANGUOCHENGZHONG,CAOXIANSHENGTICHULE“SANXINGZHANLVE”、“QUANYUANCHIGU”JIHUA、“JING、DA、DUO”ZHANLVEDINGWEI、“SHANGLVSHUANGQU”、“LONGXINGBAN”PEIYANGJIHUA、“QIANYIYUAN”FAZHANGUIHUADENGDENG。
DANGRAN,ZHEGUOCHENGZHONGYEYUDAOLEXUDUOLAIZISHICHANGHEDUISHOUDECHONGJI,WAIZIQIYEDEJINRU,KAIFATIAOJIANDEXIANZHI,YUANGONGDEBUKANHAO...ZAILINGSHOUXINGYE,OUYAJITUANSHIGETELI;ERCAOHEPINGXIANSHENG,YESHIGETELI。
“三生萬物”
“一生二,二生三,三生萬物”,曹先生告訴《聯商網》記者,他在接手“四百”之初是80年代,社會正處于計劃經濟時期,企業發展條件不足,但是在經過對自我能力的評估以及對社會發展趨勢的預計之后,他提出了歐亞集團的重要發展規劃“三星戰略”。
YICHANGCHUNDEFANHUASHANGYEQUWEIZHONGXIN,YIQUYUSHANGYEZHONGXINWEILIANGYI,ZHANLINGCHANGCHUNSHICHANGDE “XIAOSANXING”;YICHANGCHUNWEIFUDI,JINJUNGUONEISHICHANG,SHISHI “NANJINBEITUO”,FUSHEQUANGUODE “ZHONGSANXING”;YIGUONEIWEIGENJI,YIDONGOU、DONGNANYAWEILIANGYI,SHENTOUDAOGUOJISHICHANGDE“DASANXING”GOUCHENG。
是由“小三星”做起,到“中三星”,再形成“大三星”,是一個環環相扣,緊密聯結的戰略布局。
戰略提出伊始,伴隨的是許多員工的質疑與不信任。
“DISANTIDUIDEXINGYELAOYAO,ZUOZUOQICHECHENGZHEGEQUYUYEJIUSUANLE,XIANGYUQUANGUOSHENZHICHONGCHUYAZHOU,DANGSHIWOMENSHIXIANGDOUBUGANXIANG,DANSHIJINGRANJIUZHEMEZUOQILAILE。”OUYAMAICHANGZONGJINGLIZHULIZHANGXIAOQISHUO。
ZAIOUYAQIJIADENEIGESHIHOU,CHANGCHUNSHICHANGSHIBEICHANGCHUNBAIHUODALOU、CHANGCHUNDIERBAIHUOSHANGDIAN、ZHUOZHANDENGGEJUDE。ERZAIJINGGUOTAYUQUANTIYUANGONG30YUNIANDENULI,DANGNIANDECHANGBAISISHANGDIAN,YICONGNIANLIRUNZHIYOU22WANYUANDEGUOYINGXIAOSHANGYEQIYE,CHENGCHANGWEINIANXIAOSHOUSHOURU360DUOYIYUAN,ZHANJUCHANGCHUNSHICHANGDELONGTOUQIYE。
XIAO、ZHONG、DASANXINGHUBUGELIE,ZAIYIDINGSHIJIANDUANNEIYOUXIANGDUIZHUXIAN。MUQIANOUYAJITUANKAISHIQUANMIANJINXING “ZHONGSANXING”BUJU,SHIXIANKUASHI、KUASHENG、KUADAQUDEJIANDIAN,JINNIANYUJIMENDIANKAIYESHUJIANGZAI10JIAYISHANG。BINGQIEPUDIAN“DASANXING”DEDONGZUOYEKAISHIPINFAN,YUELUOSIDENGYUANDONGDIQUQIANDINGBIANMAOXIEYI,ZAIJINGWAIKAISHEHEZUOMENDIAN。
“英雄的想象力”
2003/04NIANDESHIHOU,OUYAJITUANTICHULE “JING、DA、DUO”DEFAZHANSIXIANG。JIANGOUYASHANGDOUDINGWEIWEIJING;OUYAMAICHANGDINGWEIWEIDA;OUYASHANGYELIANSUODINGWEIWEIDUO。
OUYAJITUANZONGJINGLI、OUYASHANGDOUZONGJINGLIQUHUIXIASHIFENGANKAI,“OUYAFAZHANDEMEIYIBUDOUQINGZHUZHUCAOZONGDEZHIHUI、DANLVEHEYUANJIANZHUOSHI。MEIYOUCAOZONGJIUMEIYOUOUYA”。
ZAIZUOJINGDEGUOCHENGZHONG,2013NIANSHISHANGDOUPINPAIDADIAONIAN,YINJINLEYIPIXIANGMCM、COACH、JUICY COUTURE、UGG、GERARD DAREL、BELFE、ATRE、KEYANSHIDENGGUOJIMINGPIN。
“WOMENDEYUANGONGDOUBUXIANGNIMENNEIMENIANQING,YIBANDOUSHI70HOU、80HOULE,DANSHIDAJIALAIOUYAJIUBUXIANGZOULE。”OUYASHANGDOUFUZONGJINGLIKANHUIGAOSU《LIANSHANGWANG》JIZHE。
OUYASHANGDOUHUOLIXIREN。NIANGOUMAI10WANYUANYISHANGDECHAOJIVIPWUQIANREN;NIANXIAOSHOUGUOYIDEPINPAI4GE;OUYAJITUANDIANQIXIAOSHOUCHAOGUOMOULIANGJIADIANQIZHUANMENDIANZAICHANGCHUNDEZONGHE;CHAOSHIMOUXIEPINLEISHIXINGBAOCHANBAOXIAO,XIANGOUYAZAIHAINANDEZICHANBOLUODAOCHANGCHUNHOUYIZHOUNEIQUANBUSHOUQING。
1995年,浙江創業者蘇立滿,在創業初期,端個鐵鍋來到歐亞。歐亞給了他一個柜臺,做“阿滿肉食”,現在他已經擁有幾億資產。在歐亞的扶持和共同發展下,原來騎自行車、推手推車送貨的,很多變成了富豪。
“OUYAMAICHANGYAOZUOCHENGJISHICHANGCHUNDE,YESHISHIJIEDE,JISHIMINZUDE,YESHIRENLEIDE”,CAOXIANSHENGJIANGOUYAMAICHANGGUIHUAWEIQINGWA,ERXIANZAIJINJINHUANSHIKEDOU。
門店有四種營業時間:每天打烊的時間依次更晚為建材、百貨、餐飲、娛樂;有十幾個年銷售過億元的品牌專柜;賣場年銷售總額過百億,日客流超15萬人次;數十個門,一萬個停車位,走廊長則一公里。
而在這個賣場的馬路對面,有一平方公里的地,計劃用十年造一個新的超級歐亞賣場,內有春、夏、秋、冬恒定的四季館,可能是年銷售一千億元的規模。 新的歐亞賣場不僅為人服務,更是為人的記憶服務,打造成國際以及世界的城市記憶。
DANJINRIDEHUIHUANG,QUESHIJIANLIZAIDANGNIANDEYIPIANSHUITIANDISHANG。OUYAMAICHANGYUOUYAJITUANXUANZHIZAICHANGCHUNDEJIAOQU,RENYANXISHAOQIEJIAOTONGBUCHANG,SHIYIZHENGPIANDENONGTIAN。“BUPADIFANGPIAN,ZHIYAOSHIZUOHAOLE,LUJIUYOULE,CHEYEYOULE”,CAOXIANSHENGKANZHONGDESHIZHELISHIZHOUBIANJIGEQUYUDESHUNIU。
OUYAJITUANFUZONGJINGLI、OUYAMAICHANGDONGSHICHANGYUZHILIANGSHUO:“WOHENPEIFUCAOZONG,TASHIWODELINGDAOGENGSHIWODEDAOSHI。ZHEZHONGCHAOQIANDEGOUXIANG,NALISHIYIGE28SUIDENIANQINGRENYINGGAIXIANGDAODE?WOCONG1984NIANJIUKAISHIZHUISUITA,ZHONGJIANSUIRANLIKAILE8NIANQUCONGZHENG,DANWOQUEWEIZHE8NIANDECONGZHENGSHENGYAGANDAOYIHAN,YINWEIWOSHIQUDEBIDEDAODEGENGDUO。”
OUYAJITUANFUZONGJINGLI、OUYASHANGYELIANSUOZONGJINGLIYUHUIFANGGAOSU《LIANSHANGWANG》JIZHE:“WOMENDEWAIBUDIANDOUSHIJIANZAIYOUQIANLIDAIKAIFADEDIKUAISHANG, DICHENGBENNADI,JIANZAOJIZHUZHAI、SHANGCHANGWEIYITIDECHENGSHIZONGHETI。MEIGEQUYUXINJIANDESHANGCHANG,GONGNENGQIQUAN,GUIMOBUXIAOYU3WANPINGFANGMI,ZAIDANGDIDOUSHI HUOZHENJIASHI、DUYIWUERDESHANGYELONGTOU,ZHANLINGLENEILI ZUIDADESHICHANGFENE。”
JUXI,MEIHEKOUOUYAZHANSHIMINGCHENG、HUNCHUNOUYASHANGMAOCHENGDENGDIAN,BUJINSHANGYESHOUHUANYING,DICHANXIAOSHOUYESHIFENHUOBAO。MUQIANSIPING、TONGHUA、LIAOYUANDOUZAIFAZHAN,SIPINGJIUYOULIUQIJIAFENDIAN,YINGLIFEICHANGKUAI。2014NIANSHANGSHENGQUSHIBICHANGCHUNZENGCHANG10DUOGEBAIFENDIAN。DAO2016NIAN,SHANGYELIANSUODIANJIHUASHIXIAN“SANBAI”FANGZHEN,JISHIXIANBAIDIAN、BAIWANPINGFANGMI、BAIYIXIAOSHOUE。
WOMENZAIQUOUYAJITUANZONGBUDELUSHANG,KANDAOYIGEKONGZHIXUJIUDEDAMAICHANG。ZHEKUAIKONGZHIDIDEQIANSHENSHIJIALEFUMAICHANG,ZAIJINGYINGBUSHANCHECHUCHANGCHUNSHICHANGZHIHOU,YOUOUYAJITUANQIATANJIEPAN。
CAOHEPINGGAOSUWOMEN:ZAOXIENIANYEYOUWAIZIQIYERUJIALEFU、WOERMAJINRUCHANGCHUNSHICHANG,TICHUGUOBUPINGDENGDEHEZUO。ZUIZHONG,OUYAJITUANXUANZEYINGNANERSHANG,YIZIJIDEYOUSHIQUJINJIWAIZIQIYEDELIESHI,CHUJIANCHENGXIAO。
ZAIGANGGANGJIESHUDESANSHIERZHOUNIANDIANQING,OUYAJITUANJIAOCHUDESHIYIFENLINGRENMANYIDECHENGJIDAN。XIAOSHOUZONGETUPO30YIYUAN,TONGBIZENGFU13%,LEIJIKELIUCHAOQIANWANRENCI。XIANGDUIYUMOUXIEQIYEDIANQINGYUGOUDEZUOFAYIJILINGSHOUYEBUJINGQIDEDAHUANJING,OUYAJITUANGENGJIAJIANCHIDESHISHUZIDEZHENSHIXINGYIJIDUIZHENGTIXIAOSHOUZHUANGKUANGDEPINGHENG,YINGPAICHUQIANZHIXIAOFEIDEYINSU。CAOHEPINGHEWOMENDALEGEBIFANG,TAJIALIDOUTIQIANGOUZHILEBANNIANDEJUANZHIHEXIYIZAO。
員工是企業發展的原動力
RENDOUSHIYOUQINGXUDE,RUHECHULIQIQINGXU,SHIFAHUIQICHUANGZAOLI?HUANSHIYIZHIQIPOHUAILI?
人都有需求,精神需求以及物質需求。精神需求上的影響見效快且短暫;而物質影響長期且理性。曹先生認為只有將員工的富裕與企業連在一起,將企業發展變成員工的事業,員工才有理由與企業同舟共濟。基于此,歐亞集團在90年代上市之初就推出了 “全員持股”計劃。
“我也不曉得哪幾塊是我持股的,但是只要指標下來大家一般都會去參投。”歐亞賣場張小琦熱情地告訴《聯商網》記者。
“YUANGONGDETAIDUCONGBUXINREN、DAOHUAIYI、DAOBANXINBANYI、ZAIDAOXINREN,XIANZAIYIJINGSHIMANGMUGENSUILE。”SHUODAOMANGMUGENSUIDESHIHOU,CAOHEPINGWUNAIDEXIAOLEXIAO。
TANHUAQIJIANYE“TOU”LAIYIGEMIMI:CAOHEPINGZAIGONGSISHIXINGDESHI ANZIFENPEIYUANLAOFENPEIXIANGJIEHEDEMOSHI。ANLAOJIANGONGXIAN。ANZIYOULIANGZHONG,YIZHONGSHIBUTONGZHIWEIDERENYONGYOUXIANGYINGCHUZIQUAN,ZAIGONGSINEIWUYECANGU,YIZHONGSHIANNIANXIAN,YOUQISHIZAOQIYUANLAOMENYONGYOUGUFEN。
1992NIAN2YUEZAICHANGCHUNSHIRENDA9JIE5CIHUIYISHANG,CAOHEPINGTIJIAOLE《GUANYUZAICHANGCHUNSHISHANGYEQIYEJINXINGGUFENZHIGAIZU》DEYIAN,TONGNIAN3YUEHUODESHIZHENGFUPIZHUN。
QICHECHENGBAIHUODALOU(OUYAJITUANQIANSHEN)CHENGWEICHANGCHUNSHIDIYIJIAGUFENZHIGAIZAODEGUOYOUQIYE,CAOHEPINGCHENGLEDIYIGECHIPANGXIEDEREN。
股份制改造搭建了企業融資平臺,創新了企業經營體制,增強了公司經營能力。 員工不僅是勞動者,還是出資人,企業與員工形成了利益共同體、事業共同體、命運共同體,解決了內在動力不足的問題。同年12月6日,“長春車百”股票在上海證券交易所掛牌上市,成為長春市第一家上市的股份制企業。
2014年,歐亞集團基于戰略和現實上的需要,提出了 “龍興班”的人才培養計劃,開設了封閉班和非封閉班。
XUEYUANBAOKUOOUYAJITUANXINXIZONGJIANGAOGANG、OUYAMAICHANGZONGJINGLIZHULIZHANGXIAOQIDENGNIANQINGGANBU。
CAOHEPINGXINGRONGQIYEWENHUADECHUANCHENGKANBI“YANGERZI,ZHAONVXU”,ZAI“YANGERZI”ZHEJIANSHISHANG,TAQINLIQINWEI,CANYULEWEIQI100TIANDEFENGBIPEIXUN。30YURENZAICAOHEPINGDEDAILINGXIA,CHUANZHUMICAIZHUANG,CHANGTUYIXING、BASHANSHESHUI,XIDIERZUO,DUIZHENDATI。
許多參與過的員工在說起當時情景,都透露出自豪與懷念的神情。而經過兩年半左右時間和行業的考驗,事實證明:“龍興計劃”對于人才的培養是非常有幫助的。
“65分的曹和平先生”
在問及曹和平給自己打多少分時,出乎意料的是,他給自己打了65分。“ 65分比99分要好,企業能事事做到60分以上就已經很了不起了,盡善盡美只是我們的想象。我特別自豪的除了歐亞集團的業績,還有我的員工和團隊;但是我對我所做的每件事情卻都抱有遺憾,因為每件事情都還有進步的空間。”
CAOHEPINGSHISHANXISHENGPINGSHUNXIANREN,1956NIANCHUSHENG,ZAICHANGCHUNDEHUTONGCHANGDA,ZAIDARENDAHU、CHUINIU、XIAQIDEXUNTAOXIA,ZIXUELEXIANGQI。QIMAYESHITADEAIHAOZHIYI,YOUJIHUIBIDINGQISHANGLIANGQUAN,CHICHENGYIFAN。TAHUANXIHUANJIANBUZOU,MEITIANFENGYUWUZUDEJIANCHI。
YUXINGLONGDAJIATINGDONGSHICHANGLIWEILONGDAPAISHIHUI“CHAOXIAO”DUIFANGDEPAISHIXINGLONGDEDAFA,ZIJIQUEZAIZUIJINYICIDAPAISHIBAZHUADAOSHOUDESIGEACHAIKAIDALECHUQU。
CAOHEPINGYEYONGWEIXIN,DANBUZENMEJIAREN,PAMAFAN。YEHUISHUASHUAPENGYOUQUAN,KANKANDONGTAI。FANXIJIANYUHAOYOUHANDANBAIHUODONGSHICHANGHANYUCHENJIAOLIUZIHUASHUFAXINDE,HUXIANGYIWENYIQINGNIANXIANGCHENG,YENANDEJIANDAOXIANGHUYEYU、WANXIAODECHANGJING。
這樣親和近人的曹和平也有其不能忍受的事。小時候無意間閱讀了《鐵木前傳》,其中資本家剝削勞工的情景讓那時的他就立志,一定要尊重勞動、善待勞動者。 他最不能忍受的就是企業“減員增效”的做法,他的做法是“發展增崗”、“發展增效”。歐亞集團不對員工實施忠誠教育,但是倡導對員工負責。
ZAICAIFANGQIAN,WEILEZUOZUGONGKE,WOMENYEDU 《SIWUOUDE》,YIKOUQIKANWAN13WANZI,GENGJIAPEIFUZUOZHECAOHEPINGXIANSHENG。TAZAI2014NIANSHIDEXUZHONGXIEDAO:“QISHIWOXIANGDUINISHUODESHI, WOZHISHIYIGEGONGXINGZHE,KESHIWOQUESHIFENXIGUANSHENZHIXIHUANZAIWOCONGSHIDESHANGYELINGYUBUTINGDESISUOZHEGEA、NEIGEA、ZUOTIANA、MINGTIANA、YUANYINA、JIEGUO.....”
SHULIXIELEGONGSIZUTUAN700MINGYUANGONGDEHAODAKAOCHATUANZUOYOULUNRAODAOELUOSIQUHANGUO,SHOUDAODANGDIRENMINDERELIEHUANYING,HOULAITUIDONGLEHANGUOQIYEYUOUYADEHEZUO。TAWEICIZIHAO,DANTAQUEMEIYOUXIESHIRENGUOJIAZHUXIHUJINTAO2007NIANLAIFANGOUYAMAICHANG,YIJISHIRENGUOWUYUANZONGLIWENJIABAO2003NIANCHANGCHUNDIANMINGJIEJIANDESHI。
永遠的躬行者,也許也正是曹先生給自己打65分的理由。
關于歐亞的未來
SHUODAOXIANXIASHITILINGSHOUXINGYESHOUDAODEDIANSHANGCHONGJI,CAOHEPINGSHUO:“DIANSHANGYAOCONGSHIJIEDEJIAODULAIKAN,SHIJIEBENWUDIANSHANG。DIANSHANGDEJINGZHENGYOUSHIYINGGAISHIBIANLIERBUSHIXIANZAIDEJIAGEYOUSHI,DENGDAODIANSHANGDEZHILIANGTISHENG,JIAGECHENGBENSHANGSHENGYIHOU,DIANSHANGYUSHITIDEJIAGEJIUHUIZHUBUQUTONG”。
2012NIANDESHIHOU,OUYAJITUANZHENGSHITUICHULE OUYAeGOU,SHIJILINSHENGZUIDADEZONGHEWANGLUOLINGSHOUSHANG。HUANZAIJINQITUICHULEO2OFUWUPINGTAI“ OUYADAOJIA”,TONGGUOQIXIAMENDIANFUGAIXIANGXIAOFEIZHETIGONG4GONGLIFANWEINEISHENGXIANJICHAOSHICHANPINDEPEISONG,BINGJIYULBSDINGWEISHIXIAN1-3XIAOSHINEIJISUSONGDA,DAZAOSHENGHUOFUWUYITIHUAYINGYONGPINGTAI。“DIANSHANGJUEQISHIBIRANDE,SUOYIJIANGLAIDIANSHANGSHIYIDINGYAOZUODE。DANSHIDIANSHANGYAOHEMENDIAN、WANGLUOXIANGJIEHE,LIXINGDETUIJIN。”CAOHEPINGDESHOUJILIJIUZHUANGLEeGOU,BINGQIEZHUZHUANGCHUANDAIDOUSHIZIJIeGOUDECHANPIN。
YEXUSHICONGSHANGJIULE,CAOXIANSHENGSHUOZIJIYIJINGCONGMAISHANGPINDAOMAIJINGSHENXUQIU,TOUZIKAIFASHANXISHENLONGWANJIUSHIJIYUCI。WUGUANKUAJIEYUFOU,ZHISHIWEILEJIANGGENGMEIDEDIFANGKAIFACHULAIHUIKUIXIAOFEIZHE。160PINGFANGGONGLIDEDIFANG,JIHUAWUNIANNEIJINRUSHIJIEYIXIANLVYOUZHENYING。
JIEYU:
OUYADESANSHINIANFAZHANYEJIANZHENGLELINGSHOUYEDONGDANGQIFUDESANSHINIAN。SHIJIANDELISHICHANGHEZHONG,LINGSHOUYEYONGXIAN、PEIYANGLEXUDUOCHUANQIDEQIYEHELINGDAOREN,WOMENDAIZHUJINGPEIYUXUEXIDEXINQING,ZOUJINOUYA。
ZAILIANGTIANDECHANGCHUNZOUFANGGUOCHENGZHONG,ZHIGUANDEGANJUEJIUSHITOUDINGDETAIYANGLIRENHENJIN。ERCAOXIANSHENGDEYUANJIANZHUOSHIYUPINGYIJINREN,FANGFOSHIWOMENYUDAODELINGYIGELIDEHENJINDEDONGBEIDE“TAIYANG”。
(ZUOQIDIERCAOHEPING)